Copyright © Mrunmayee Bhawkar
Embarkz started out as blog to help and align people with holistic wellness. The mobile app caters to extending the same concept further. The app’s primary focus in the MVP was to provide the user with a habit builder and then translating it to the bigger picture of holistic wellness. The main goal was to make the user self-discover the way to balance many aspects of wellness.
I was glad to be a part of the core team and built up the concept along with the Founder. I was responsible for planning the MVP, information architecture, creating a concept with the habit builder, making provisions for upcoming features, keeping in touch with development team to ensure perfect delivery.
What brings holistic wellness? A gradual change in a persons lifestyle! And to bring that change, it needs to be self motivated. But as we all know, self motivation is only short lived, and most of the times, one doesn’t know where to start and what to follow. Let’s check out the major goals we hoped to achieve using this application.
Quick reads to supplement user’s efforts to form healthy habits.
To create & track habits across a weekly planner, while measuring them across months and years.
Have a supportive community, inviting friends, forming habits together with close ones.
The target audience was focusing on Indian community in and out of the country.
Age 26 years
Located in Bangalore, India
Work IT Professional
Lives with family
Frustrations
• Hyper acidity
• Frequent headaches
• Back pain
General food consumption
• Pizzas / Breads
• Cola / Energy drinks
• Frequent restaurant visits
• Regular alcohol intake
Physical activity
• Less than 1 hour per day
• Low energy consumption
Age 30 years
Located in Delhi, India
Work Business development
Lives alone
Frustrations
• Compulsive smoking
• Trouble in sleeping
• Instability in focusing
General food consumption
• Frozen foods
• Meats of all kinds
• Cola / Energy drinks
• Regular alcohol intake
Physical activity
• 1 hour per day
• High energy consumption
Age 36 years
Located in Irvine, USA
Work Freelancer
Lives with husband and 2 kids
Frustrations
• Weight gain
• Lower back pain
• Low self esteem
General food consumption
• Home cooked meals
• Fresh and frozen fruits
• Excess sugar intake
• Less or no alcohol
Physical activity
• No physical activity
• Low energy consumption
User can add new goal by selecting a prelisted goal or creating a custom one. Each goal frequency can be defined. The default landing page is “Today”.
Add a gratiitude note by simply clicking a pre-defined value. User can also add a description to it. Feelings can be logged which relate to the note.
Quicker 2 minute reads in form of cards. Easily keep on flipping to know something interesting every time you have a few spare minutes.
The user can check his/her performance over a longer period of time like a month or year. Concepts like longest streak and avg. completion rate give a quick overview.
Each activity belongs to a category. Each category has a base color which transcends down to one of the 6 dimensions of health. Every activity log accounts for a dimension which all together depicts a balanced wellness. Hence the user can consciously strive to achieve a balance across all dimensions.
User can add new goal by selecting a prelisted goal or creating a custom one. Each goal frequency can be defined. The default landing page is “Today”.
Add a gratiitude note by simply clicking a pre-defined value. User can also add a description to it. Feelings can be logged which relate to the note.
Quicker 2 minute reads in form of cards. Easily keep on flipping to know something interesting every time you have a few spare minutes.
The user can check his/her performance over a longer period of time like a month or year. Concepts like longest streak and avg. completion rate give a quick overview.
Each activity belongs to a category. Each category has a base color which transcends down to one of the 6 dimensions of health. Every activity log accounts for a dimension which all together depicts a balanced wellness. Hence the user can consciously strive to achieve a balance across all dimensions.
The app UI, was based on white everywhere with joyful splashes of colours as accents. All icons and imagery are custom, interactions were carefully designed with the user's motivation in mind.
The app is in it's beta test mode. We are awaiting eagerly to see how it fares. Wish us luck!
What we expect
Users can form and develop new habits
Users achieve a balanced wellness
