Copyright © Mrunmayee Bhawkar
Neocom helps online shoppers to find the right product which fits their needs. When you walk into a store, a knowledgeable sales person attends to you, understands your needs, and then suggests the best products to suit your needs. Exactly the same way, Neocom aims to provide the missing assistance in online sales.
Guided by the Co-founders, I was happy to work on the product design for Neocom. I served as UX designer as well as Visual designer. I created the base design system for the advisor frontend and the admin portal. I also worked on the brand asthetics and when needed, contributed to the marketing channels.
Have you tried to make an online purchase and closed the window without having placed an order?
According to Statista, almost 70 percent of online shopping carts were abandoned in 2025. What makes a shopper quit?
Extensive options on online stores
Complex technical specifications
No guidance available
The conversations are created using AI which understands the users needs. Since every user’s needs are different, Neocom creates unique conversations for every usecase.
An additional layer of information is provided with each option for the user to make an informed decision.
Different types of question types can be created with a pre-set configuration to allow a quick question creation.
Each advisor can be adapted to look exactly like a part of the brand’s visual language.
Custom images can be uploaded to a question or individual answers to support the text.
User can jump to and fro in the timeline of a conversation using breadcrumbs.
A fixed budget can be specified at any point of time in the conversation.
The top results are followed by the comparable features so that the user may make a logical decision.
Results from a conversation can be saved to the email. This way also the online store have solid leads to pursue sales.
The conversations are created using AI which understands the users needs. Since every user’s needs are different, Neocom creates unique conversations for every usecase.
An additional layer of information is provided with each option for the user to make an informed decision.
Different types of question types can be created with a pre-set configuration to allow a quick question creation.
Each advisor can be adapted to look exactly like a part of the brand’s visual language.
Custom images can be uploaded to a question or individual answers to support the text.
User can jump to and fro in the timeline of a conversation using breadcrumbs.
A fixed budget can be specified at any point of time in the conversation.
The top results are followed by the comparable features so that the user may make a logical decision.
Results from a conversation can be saved to the email. This way the online store have solid leads to pursue sales.
Mobile needed a unique approach due to the affordance of gestures like scroll & tap opposed to the lack of mouse hover. The breadcrumb layout collapses into a single breadcrumb. And multi-column layouts on web are handled in a single column and so on. A seamless experience is a must.
Lower order returns
Lower bounce percentage
Upto 50% lower customer service costs
